Our brand identity is built on sharing knowledge to make the world a smarter place – especially in the realm of medicine. Franklin Media exists to help spread knowledge from one physician to another. As a physician rises to the top of their field, we believe they should send the elevator back down for the next. We lead this process by spreading expert knowledge to others through the medium of video. We recognize that O.R technology has greatly evolved, making it possible to broadcast or record on your own. In certain scenarios, broadcasting or recording with existing technology works well. However, when a polished look and crystal clear audio are required – such as when a large audience is observing – calling in specialists is best. Audience interactivity is an option, available via a few methods. Texting or emailing questions is the easiest form of interaction; however, full interaction is available too. Full interaction allows the entire group to see, hear, and be heard by the surgeon during the procedure.