We are a family invested in each other, dedicated to growing the best tasting fruit. Our core values are: Humility; Understanding; Integrity; Passion Humility: We remain teachable. We serve each other, striving just as hard for each other's benefits as we do for our own. Understanding: We ask the “why” behind the “what” and the “how.” We apply and question our knowledge. We continually increase our ability to create value through deeper comprehension. Integrity: We believe in integrity over profit; when there is a choice between what is right and what is convenient, we do what is right. We maintain the trust and confidence of all with whom we engage—inside and outside of the company walls. Passion: We have an unwavering dedication to the fruit we grow and sell, the people we work with, and the ones we go home to.