PEAK 11 Insights is focused on building consumer brands by creating a launch platform that leverages research and data mining to succeed in a changing world. We have a reputation for building strong consumer brands by providing invaluable insights to better position and market to end users. Services include but are not limited to the following: • Brand Positioning Research • Competitive Landscape Analysis • Gap Analysis • Product Development As principle and lead consultant for the firm, Ken Wilmes knows what it takes to build consumer brands. His knowledge base spans over 25 years of retail business leadership in a competitive environment in both the public and private sectors. Ken leveraged this broad-based experience to launch Peak 11 Insights in 2017, a company focused on brand building by providing consumer insights through a partnership with Colorado State University. Prior to launching his business, Ken was a member of the Executive Team at Tractor Supply Company. As Senior Vice President General Merchandise Manager for the company he oversaw all the Vice Presidents of Merchandise along with the Vice President of Product Development and Sourcing. He led the strategy, budget, execution, marketing, business relationships and profitability of all merchandise activities. EXPERTISE AND CAPABILITIES: Research - Provide insights into the perception and positioning of brands. Analysis - Mine data to assist in making the best decisions to build brand equity. Deployment - Partner with organizations to create positive impressions by leveraging consumer insights. Sustainability - Assist with maintaining a road map for positioning a positive image for the brand. peak11insights.com wilmeskw@gmail.com (615) 415-4110