Our Intelligent Trolleys concept builds on research showing that brick and mortar retailers are faced with quite a few challenges: - E-commerce offers the consumers increased convenience and flexibility - Added pressure on physical retailers from increasing ‘couch commerce’ - Increasing demand in addressing customer needs for personalized services and unique/better shopping experiences - Increasing focus on ethics when tracking mall customers via their personal smartphones, considering the growing importance towards personalized services - Retailers need to improve their overall services and think in new ways Fortunately, new technology offers retailers many opportunities as well. Especially inside, what is commonly known as the Internet of Things (IoT) and the usage of all the data we as consumers generate every day. IoT is an ideal opportunity for malls and supermarkets. The combination of data from trolleys/baskets, footfall, shelves, loyalty members, historical data and transactions opens up new opportunities and channels for retailers as for example a cross channel approach (click-and-collect, digital shopping lists, way-finding, mobile payment in shops etc.) and direct and more personalized information, customer interaction and social media integration. The use of Business Intelligence (Big Data) is a key component for malls and retailers if they want to grow their future business and be able to react by pushing and interacting with the individual customers, adding to their experience and thereby grow sales. Essentially improved Business Intelligence adds larger customer directories and deeper customer insights, which enables retailers to personalize their communication and deliver customized services to customers even when they are not in their store.