Many small businesses do marketing to make their company look bigger and level the playing field. Too often, this leads to a focus on branding, when small businesses should focus on smart marketing – marketing that directly impacts the bottom line. Smart marketing utilizes your company's strengths to attract the right types of customers for you. When used effectively, smart marketing delivers twice the results with half the effort - a factor four increase. We will regularly share ideas and tactics for how to make your marketing smarter.