In 2015, he was working as a digital marketing manager in a renowned company. And his family had a 30-year old business in cosmetics which was dealing with big as well as small cosmetic brands. The business was flourishing fine, and he was also growing well in his job. Everything was going perfectly well. But things changed one day. He was once in a small family get-together before all preparations would start for his cousin’s wedding. And there opened the Pandora box. His cousin was really very worried as she has very sensitive skin, and she was so boggled about which cosmetics she should buy. After her, other relatives also started sharing their weird experiences. His aunt even had to go for months-long skin treatments after using some local products. For any person, this is so destructive emotionally, physically and financially. On the other hand, the high-end products are of supreme quality, but are too heavy on the pocket. While all were discussing their problems, their hopeful eyes struck him. His cousin suddenly said, “your family is into the business of cosmetics. And you are so innovative. Why don’t you try to make something that’s safer yet affordable for everyone? There are so many people like us out there. Isn’t it?” It was the magic moment. It was then he, Mr. Vishal Verma, decided to do something. He, along with his team, started with all the research work, which took him more than a year. Finally, in 2015, they could create SSA products: Safe, Skin-friendly, and Affordable, and came out with their brand MI Fashion. MI speaks for My Identity. It totally resonates with every fashion lover for their true identity. To achieve their objective, they research well before every product is made. Finally, we can say that MI Fashion is truly the brand that’s for fashion lovers. And you can use the products without any undue pressure on your mind, health, soul, and your pockets.