The Flip Side Communications LLC is a Scottsdale, AZ media company providing video production, public relations, media training and employee communications. We often speak to business organizations about these topics. Keith Yaskin was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place Associated Press Awards. The AP once named him Arizona’s TV Reporter of the Year. He graduated from Northwestern University’s Medill School of Journalism, where he received the Gary Cummings Memorial Award as the top broadcast student. His wife, Loren, specialized in marketing and public relations at Edelman and Delta Dental of Arizona. She was an internal communications consultant at The Vanguard Group and an employee communications manager at PetSmart. Loren also graduated from Northwestern. The art of storytelling. That’s what makes companies human. Every business has a story to tell. Make it personal and compelling. Communications experience from both the inside and out. That’s why we call it The Flip Side.