True North is an enjoyment club for intrepid spirits adventurers, featuring beautifully-packaged ‘try before you buy’ tasting kits of whisky, gin and other premium spirits. Born from consumer insights and market trends and led by our founder and Director, Rowan Prangley; True North is an ambitious business designed to cater for the next generation of spirit lovers who want to move beyond mainstream brands. These spirit adventurers are seeking innovative new ways to experience provenance brands in their own home, with an eagerness to taste, explore and learn about a wider variety of products. Importantly, they prefer to sample a premium spirit before they commit to a 700ml purchase. More than just a subscription service, True North offers a unique 360 degree at-home tasting experience including a world-first interactive tasting platform, ‘Flavour Trail’, which records and archives individual flavour preferences.