Eyecare Plus is a member owned, unlisted public company founded in the year 2000 in Port Macquarie. It provides buying group, advertising and business development assistance to licensed independent full scope optometry practices across Australia. With its practices nationwide, Eyecare Plus is the largest branded business support organisation for independent optometry in Australia. Eyecare Plus provides independent optometry practices with the tools to develop a successful business while maintaining excellence and independence in clinical practice.