Year 2020, was the beginning of the Authorized Maintenance and Operations Company "wiFEX". It was an idea that was presented on the meeting table of Hamad Abdullah Al-Essa & Sons Company, a leading manufacturer of household appliances, refrigeration and air conditioning which was founded in 1935. That idea was to establish a company specialized in the field of operations and maintenance, starting from the heart of the Kingdom of Saudi Arabia as the place of our first launch, and seeking through our vision to change the traditional maintenance concept and create a leading Saudi brand in the field of operation and maintenance of home and commercial appliances in the Kingdom, and we aspire in the future to expand in the Gulf and the Middle East. Vision To be the leading maintenance and operations Company in the Gulf and the Middle East by providing solutions that contribute to making the lives of our customers more comfortable. Mission Harnessing our expertise to provide services at the highest level of professionalism and achieving added value to our customers to be the preferred partner in an effort to improve their lifestyle and provide comfort and well-being. Objectives • Contributing in driving change to keep pace with Vision 2030 through an integrated set of services that meet customer needs • Striving to own the largest share in the field of maintenance and operation in the Saudi market • Building sustainable relationships with our customers and business partners • Achieving excellence in our services and expanding in global markets Services • Installing, maintaining and repairing all domestic and commercial refrigeration and air conditioning systems. • Maintaining and repairing of major household appliances such as refrigerators, washing machines and ovens. • Maintaining and repairing of small household appliances such as microwaves and vacuum cleaners. • Providing spare parts, accessories and consumables and its delivery. • Offering Extended Warranty.