Plan X is committed to generating mass engagement with the most exciting, talented and culturally-relevant artists of our time. Using new technologies and pioneering approaches to digital media, the gallery is recognised for diversifying and expanding contemporary art audiences. "Most commercial gallery spaces operate on the ideals of exclusivity and elevated social status - but we want to act as a narrator (with a megaphone), telling the story of today’s most gifted artists to a global, mainstream audience. The approach to our audience is totally indiscriminate and authentic, and the selection of the artists is not based on false constructs, pretensions or reputations - only the work itself."