Smart Video seamlessly combines video, personalisation and interactivity, into one incredibly powerful piece of communication. Personalised videos can be created automatically from a data file and delivered to customers on demand, in real time. This highly compelling video marketing offering, combines cutting edge cloud technology with our world class video production values. Millions of customers can view their own personalised video on demand, in real time. Each video is dynamic - automatically customised using the latest customer data. Personalised video is the next crucial step in the evolutionary process of video content, and the move towards a more personalised approach to customer lifecycle management.