Get on the Same Page Know your story. Tell your story. When everyone is communicating properly, the benefits to your organization are clear: * Differentiation in the marketplace * Strenthening the impact of your team as frontline brand ambassadors * Industry leadership and influence * Clarity and certainty for investors, media, analysts, and regulators * Building, deepening and extending relationships with key stakeholders * Recruitment & retention * Creating internal clarity and cohesion around your purpose Everyone in your organization, from CEO to intern, should be able to tell your story accurately no matter the channel, internally and externally. There is great power in the network effect of everyone on your team talking from the same page. Successful organizations leverage this fact.