Assist Protect Limited was incorporated in March 2010 and its company number is 07184256. Its company founder, Richard Williams, has 14 years experience in the insurance industry. Assist Protect was formed to launch its first product - Total Cycle Assist (TCA), which provides assistance to Cyclist when they are involved in an accident. TCA is a unique product and provides an unrivalled service to its growing membership base. Since April 2010, Assist Protect has forged partnerships with a number of key affinity groups and cycling partners. Following the success of TCA, Assist Protect has developed a number of other products that are promoted, bought by and marketed by their partners. These products include: Total Motor Assist, Total Van Assist and Total Motorbike Assist. www.assistprotect.co.uk