winning with drinks® is the place where people can learn about the drinks industry in a pragmatic way. From beverage & hospitality industry insights to viable commercial strategies, through to execution. Founded by Christian Maffeo in June 2019 after gathering decades of international experience, both agency and brand side in the beverage industry, of which a decade in the beer industry with SABMiller, Asahi and Carlsberg. We work as a lean collaborative of beverage industry professionals with an extensive experience and global network of contacts. We blend corporate and premium hospitality experience from cities across the world. We bring a challenger’s mindset leveraging learning’s and customer feedback, developing solutions that are implementable cost-effectively. We extrapolate insights and translate them into straight-forward strategies and then taken to measurable execution, considering all common issues and bottlenecks faced while working in highly complex matrix organizations with a variety of distribution models.