Design is not subservient to marketing: it can lead it. Reset believes (and knows) design is a galvanizing force for all your brand’s strengths and values. Those thoughts and feelings your brand stimulates? Design is what deepens and cements them into the hands and consciousness of the consumer. The history, feelings and promise of a brand mean something. What does that look like? At its finest, design is a 3-D snapshot of everything your brand stands for. The objective of design is to attach meaning to your product.