Last year, over 5.5 million people visited the Finger Lakes and spent over $2.4 billion. This year, we can help you get your share. QR is back, and more powerful than ever. The TrailBuddi smart trail is a private broadcast network that uses smart tags (like QR codes, NFC tags and more) to connect travelers and businesses, delivering targeted content directly to customers' smartphones. TrailBuddi can be accessed without an app at hundreds of locations throughout the Finger Lakes, filling a need for area-wide mass media, while creating a new, fun experience for users. Network member businesses are given trail markers that connect users to specific content – based on where they are, or the time of day, or other conditions. The TrailBuddi platform lets you manage and deploy video, audio, images, and brand stories so you can deliver different messages and better maximize traffic and promotions. Custom digital trail markers are the key to the connection! TrailBuddi’s smart trail markers create new connections throughout the Finger Lakes area. We’re connecting wineries, breweries, restaurants, and more making it easier for people to maximize and enjoy their visit. When customers scan your smart trail marker, TrailBuddi sends content directly to their phones, with or without an app! Now when people stop by, you can make a better connection – say hello, tell them about your business and your brand, and entice them to buy with custom offers and promotions.