Founded by philanthropist and producer Noelle Wolf, the eponymous London-based brand is set to rewrite the modern woman’s relationship with lingerie. Wolf’s passion for lingerie started as she began to amass a personal collection of new and vintage lingerie discovered on trips around the world. Her desire to arm women with something entirely intimate that would inspire and encourage them; as the first thing they put on in the morning, compelled her to launch the line. Created in a new era of female empowerment, Noelle Wolf aims to offer a boldly contemporary alternative to the static designer lingerie market. A new era demands a new approach: intelligently designed for the mind as much as the body, the compact collection celebrates the woman who dresses for herself first. Aiming to re-energise the lingerie sector, The brand’s design signature is contemporary yet timeless, merging exquisite fabrics with architectural design detailing. Inspired by a host of iconic women of substance, among them writers, cultural leaders, designers and artists, the spirit of the brand is considered, confident and at ease.