Healthscape was founded in 2011 with a purpose of providing structured ways of marketing prescription and OTC drugs for both regulated and unregulated markets. Healthscape developed a marketing capability development program for different level of marketers e.g. beginners, professionals and for leaders of organization. Building Big Brand a marketing capability development program enables pharma, device and life-science companies to bring consumer and customers in the center of their business and use insights to create the right value proposition for their brands, and develop ability to deliver this value proposition powerfully so their brands gain leadership in the contested market. Over 400 Pharma leaders and marketers have gone through this program in the last 30 months, and most of them found it to be the most meaningful intervention, which will help them build their business plans and accelerate their career ambitions. Healthscape has also worked with various MNCs and Generic Companies on strategic consulting projects and found both analytics and insights of our team valuable to address their pain points.