ASPIRE Sports Institute operates as an entity of the Alabama Sports Foundation. Founded in 1996, the Alabama Sports Foundation was originally created to serve as the official sports lobby for the Birmingham-Hoover Metropolitan Area, as well as the State of Alabama. The Alabama Sports Foundation has recently shifted its direction by launching the ASPIRE Sports Institute, which will focus on the development of athletes by creating an athlete-centered environment. ASPIRE exists to optimize the athlete experience through performance, education, innovation, and implementation. Our goal is to help all athletes across all competitive levels. We will accomplish this by adhering to our six core principles: Attitude is everything Safety is priority Performance is maximized Innovation is encouraged Research is limitless Education is power