SMP Alignment helps business leaders who are unhappy with their revenue and believe the root cause is under-performance in the areas of sales, marketing, or product development. Engagements focus on sales, marketing, product development, and strategy in a way that aligns goals, initiatives, and processes across these disciplines. Clients are normally (but not necessarily) degreed engineers. Company sizes range from pre-revenue startup to divisions of multi-billion dollar conglomerates. Markets and products range from software, artificial intelligence, biological test kits, manufacturing, clothing, and more. It's about process, data, and crystal-clear customer-centric communication. Domain knowledge is rarely the hard part. Clients have plenty of that already.