New ERA is the trade association representing the interests of businesses that offer, use and promote reusable packaging systems, services and products across Europe. Our aim is to move away from disposability and become truly circular and zero waste. We envisage a world of packaging reusable, convenient and sustainable for all. The reuse packaging value chain is composed of an heterogenous group of operators involved in different activities (e.g. manufacturing, delivery, logistics, infrastructure, transport, digitalisation, washing and cleaning) and sectors (e.g. HORECA, FMCG, e-commerce).