Kiinde (pronounced Kind) started as a grassroots team of MIT nerds, driven by passion and inspired by the challenges of new parenthood to create much-needed innovative products that simplify the lives of busy parents, while keeping their little ones safe and healthy. Our unique product-design strategy is defined by combining the talents of world-class engineers and product developers with a disciplined, customer-centric philosophy. Everything is designed in-house - we don't outsource what we consider to be the most important part of our process. At Kiinde, our goal is to support and encourage the bond between parents and babies by making daily parenting tasks a little bit easier.