Recruitment marketing is how you present your employer brand. Recruitment advertising is how you communicate your message to attract the right talent. These are the first impressions of your organisation received by passive and active job seekers. They should be impactful and entice potential candidates to apply for a new job without them even knowing they wanted it. With over 18 years’ experience in the recruitment industry, EF Creative Solutions helps ensure that you and your employees represent your company in a way that attracts and retains the right talent. Job seekers have the ability to research your company on all platforms, be it via social media, Careers24, Indeed, Glassdoor or LinkedIn. Customer reviews on Google can also tell a story about your staff. Never cut corners on employer branding, because it is your people who make the brand. “People come for the brand, convert for the job and stay for the culture.” Tracey Parsons