En Route Media is a specialist media solutions provider in India, that lies at the confluence of advertising and technology. In today's fast moving world, consumers are becoming increasingly mobile, and advertisers are finding it much harder to capture their attention. Traditional media like TV and Print are becoming less effective. We, at En Route, believe in solving this problem by providing advertisers access to media that is highly targeted and innovative, and can capture the audiences' attention. We are focused on a niche - that of captive and transit environments. While people are on the move and away from their familiar environments of home and work, they are in the most impressionable state. This is the advertisers' best opportunity to get their message across, and more importantly to make it stick. We plan to use such opportunities to become a dominant player in the rapidly-growing new media industry.