The aim of the business is to develop a portfolio of products relating to the Highways industry that are niche products, complement each other. We believe that one of the main issues companies have is to understand why they actually exist. It is important that we understand why we are here, as should our clients and suppliers. We believe • Customers want a trouble free life, and want to work with easy going, friendly people to solve their problems • That existing ways of working are there to be challenged and improved • That safety of the public and our own people is paramount • That drawing on other countries and industries experience is important • Listening to clients to innovate is the way forward. How do we do this? We draw upon our own experience, we keep our eyes, ears and minds open. We listen to our clients, work to understand their problems, and think about what can be done to fix that problem. We explore solutions, and working with people looks for options. We look at ways to make the task easier, safer, and cost effective. We want to feel proud of what we have done. Within our industry to see congestion disappear, a vulnerable person find a way to cross the road easily, provide cleaner air, preferably all at the same is what we are here to do. And we should feel good about it. By continuing to answer this question we aim to become in the UK and Ireland a friendly, and proven innovation driven company