Achieving different (better) results means using a different (better) approach — and ours is certainly different After all, it’s been developed and refined over the last 21+ years, and it continues to be adapted to serve the ever-changing business landscape. Has there been a moment (or perhaps many a moment) when you’ve known the right way forward for your organisation, but have been unable to follow through because of red tape, rigid structures or another decision-maker saying, “this is how we’ve always done it”? It’s frustrating, isn’t it? Experiencing too many of these moments while working in project management inside very large organisations was what inspired Penmark’s creation — and a new style of business improvement consulting along with it. It became clear that the answers to business problems lay in addressing the needs of the people within that business and not in simply following a process.