The NAJ is a professional membership body. We represent over 2,000 members that operate in every aspect of the jewellery industry. As an industry-leading education provider, we deliver internationally recognised qualifications, exciting short courses and bespoke business mentoring. The Association was formed in 2015 through the unification of the British Jewellers' Association (BJA) and National Association of Goldsmiths (NAG). The Institute of Registered Valuers is also part of the NAJ family, comprised of around 150 professional valuers with formal qualifications and substantial experience. Every NAJ member is required to abide by the NAJ's Code of Conduct - based on honesty, integrity and professionalism. Members proudly display the NAJ's Grant of Arms to signify commitment. NAJ members benefit from support, advice, insight and networking opportunities. We give them the tools they need to create exceptional experiences for their customers. Our Mission We nurture, support and enable the jewellery community by providing insight, education, advice and a voice to, and for, the sector. Thus everyone can stay a step ahead of change and do better business. NAJ Governance The NAJ is run by its members, for its members. The Association is steered by several committees focusing on specific areas. Part of the larger British Allied Trades Federation, who provide the formal company structure and support for the association’s activities.