Medicatablet, Belgian company active in the medical communication offers to doctors and to pharmaceutical industry new way to communicate together. Doctors do have the central role in the medicatablet application but do have high interactions with the pharma partners. Medicatablet wants to facilitate the use of new technologies for doctors in order to provide them with a easy tool to enhance their professional efficiency. For the pharma industry, Medicatablet offers a new communication channel which improve the global sales and marketing efforts efficiency.