I am a conceptual photographer. Instead of a simple capture I create something. A feel, an emotion, a story behind each and every image. When it was time for me to step out into the world on my own after years of study under some of the best advertisers and artists in the business I needed to set myself down one of two paths. To use a favorite trope, the well beaten path is that of quick turnover and sufficient images. The other option was to follow the notable advertising and editorial photographers that I had worked for as an assistant. Aiming for quality projects that I can pour my mind and energy into. It has without a doubt been the rougher route although I know I couldn't be happier with my choice of quality over quantity.