Nucleus is a collaborative headquartered in Brooklyn with diverse partners from all over the world. Our team is made up of design researchers, marketers, strategists, behavioral specialists, facilitators, and communications professionals. Our practice is founded on the principle that understanding human behavior, designing insightful frameworks, and implementing creative solutions are the strategic endeavors fundamental to problem solving. We are pattern recognition experts who deliver evidence-based strategy that is informed by ambition, gives wing to innovation, and delivers value to the organizations we serve and the people they serve. We help clients harness creativity in order to map the steps, stretches and leaps required to bridge from here to there. Regardless of the challenge, we adapt a practiced set of problem-solving methods. Ultimately, we work to embed our methods into the day-to-day operations of our client partners — for their use now and well into the future. We partner with leaders and challengers interested in creating change. Our client partners spanned from multinational corporations to small-scale social enterprises and from multigenerational family owned businesses to global NGOs. Our team of specialists bring the rigor and discipline of for-profit strategy, research, design and marketing to solving problems of vital humanitarian consequence. We operate as two entities: Nucleus Strategy, dedicated to serving commercial organizations, and Nucleus Impact (formerly Populist) dedicated to serving NGOs and nonprofits. We love to hear from passionate strategic thinkers looking to use their skills in unconventional ways.