Si Fashion launched in 2007, the group’s flagship fashion company sets out to provide all customers, both businesses and direct consumers, a one stop destination for all their fashion solutions. Si Fashion operates as two divisions: The Showroom by Si Fashion (B2B) & Si Fashion Galerie (B2C). Si Fashion Galerie is a Dubai based concept store which offers Ready to Wear garments, Haute Couture, Atelier Services, and a wide selection of Couture Fabrics. The Showroom by Si Fashion is a Dubai based agency for international fashion, lifestyle, and accessory brands across the Middle-East. With the lifelong commitment to providing each of its customers the highest quality products, with unparalleled services and satisfaction - Si Fashion aspires to disrupt the business of fashion across the region.