Tiina the Store’s highly curated, tightly edited selection is assembled with the unique point of view of founder Tiina Laakkonen. A showcase of beautifully crafted pieces, made by real people: makers who combine contemporary design with traditional artisanal skill. Rather than focusing on what Tiina sees as ubiquitous “fast luxury “ - a tired concept that she rejects outright - Tiina celebrates uniqueness, real value, integrity and longevity, seen in objects that become even more beautiful with age and use. The store offers clothing, accessories, jewelry, beauty, homeware and gifts, all shown side by side. The essential everyday sits comfortably alongside the precious, the high with the low, sophisticated and beautiful items for day to day life. Tiina and her team are passionate well versed story tellers, believing the joy of acquiring something new and precious is also understanding its unique characteristics. Objects at Tiina the Store come from makers that have a unique tale to tell; each and every shirt, dress, scarf or even tea cup has a person, a maker and their special story behind it. These include cashmere knits from Los Angeles based The Elder Statesman; clothing by Arts & Science and Visvim from Tokyo, Daniela Gregis from Bergamo and Dosa from Los Angeles; tailoring by Bergfabel from South Tyrol and Casey Casey from Paris; soft cashmere accessories and homewares from Denis Colomb, woven in Nepal; Lena Rewell’s colourful mohair blankets from Finland; hand-tailored shirts by Salvatore Piccolo from Naples; workwear by Toogood in London; leather-goods from Valextra, the historic Milanese luggage maker, and jewelry by London based Pippa Small. Another unique characteristic of Tiina the Store is the maker visits, where collaborators who infuse their brands with strong visual elements, such as Dosa or Toogood, are showcased in a unique installation conceived together with Tiina.