The Ads•CampaignBuilder is a tool specifically designed to create and manage Google pay per click campaigns. Just like TurboTax™ helps us to do our taxes better, the Ads•CampaignBuilder can help you make Google Ads work a lot better. And have more fun! (No, we’re not kidding). Better Google Ads strategy requires better tools. Simple as that. Putting Google Ads to work for your organization. We all know how it’s supposed to be going. Design, testing, implementation, measurement, improvement, victory. Periodically make some changes, improve your techniques, more success. Impressions, then clicks, then conversions. Let’s remember: the goal is profitable conversions. Not just clicks. Or impressions. Many organizations who use Ads are finding it tougher and tougher to get profitable conversions. Is that because they don’t have the right strategy? Or are they missing the tools to put that strategy to work?