Best way for you to get to know Sson is to browse the Sson web www.sson.org for various reason. ...but to fill out this space, as the obiding person I happen to be, I will now tell you what the deal is. The deal is to design and produce great looking bicycles that has a generic feel to them. Something that you will enjoy looking at in ten years as well. I very little to do with fashion but still I look Sson as a fashiondriven company. Make sense? Sson also presents handmade soap and various products in Harris Tweed.