The African Tourism Council (ATC) is a not-for-profit and a non-partisan organization established in 2020 with a vision to grow Africa’s Wealth through Sustainable Tourism Development. ATC works hand in glove with the African Union Development Agency (AUDA-NEPAD). The two organizations have developed a Joint Action Plan to promote and implement a COVID-19 sustainable tourism recovery strategy across the African Continent. ATC’s focus is to craft programs and projects that are global from a strategic position but localized from a practical position, therefore responding to the specific needs of each African Union (AU) Member State (MS). ATC is therefore - an active implementing agent of the AU Agenda 2063 “The Africa we want”, which has been adopted as Africa’s Blueprint and Masterplan for Sustainable Development and Economic Growth - committed to supporting this ambitious program with its own events, programs and projects - also works with all AU Members States in support of their objectives and strategies in growing and developing their tourism economies and - has a perpetual existence in African Union Member States with its Headquarters in Midrand, Johannesburg. The strategic objective is to have an organization that allows (AU Member States) public and private sector to rally together in this “New Era” post the Impact of the COVID-19 pandemic and its paralyzing effects on our tourism sector and our economies. The focus is to grow the continent’s tourism industry with an initial inward-looking Intra-African Tourism Trade approach and - as the World opens up to Africa and Africa to the World - to approach the global markets from a position of strength.