At Cooper Public Relations we believe in the power of public relations - establishing the most credibility for a message, most cost-effectively. Now we have adopted a new paradigm to converge traditional PR with the power of digital - a business model where passive becomes interactive, and an approach that helps your brand build stronger, more lasting and meaningful relationships. Once seen as a peripheral role player in the marketing game, the new rules of engagement have positioned PR squarely in the driving seat. Social media has made PR more complex and more important to a strategic communications plan than ever before. In a world of online PR, you need to elevate above the cacophony of sensory inputs that vie for the attention of your potential followers. These are the times of engagement, interaction, participation, relationships, and good karma. We welcome you to the Conversation Age.