Always Beauty. Always Value. Established in 1971, Wyla is an independent designer and supplier of tulle, lace, nettings, novelty fabrics and related finished products to craft, party and specialty retailers. Our corporate headquarters, warehousing and distribution center are in Jacksonville, Florida. We also have offices in New York and in Hangzhou, China. Just Pretend, a division of Wyla, designs and produces costumes, tutus, wands, wings, and special occasion decor sold at specialty retailers and on justpretendkids.com.