A breath of fresh air in an overcrowded haircare market, ILES FORMULA is the niche brand everyone is talking about. With a 300% increase in sales over the course of the pandemic driven predominantly by word of mouth, this multi award winning collection is where minimalism meets maximum performance. A collection of high-performance formulas that deliver a texture to your hair that you have never experienced before and make you fall in love with your hair all over again. The collections care, repair, nourish, strengthen and protect, instantly transforming all hair types from the very first treatment into the Iles Formula signature finish; sumptuous, lustrous and nurtured hair that will take your breath away. ILES FORMULA is available in over 2,000 stores and salons internationally. Verified by world renowned stores; Bergdorf Goodman, Le Bon Marché and Neiman Marcus nationwide to name a few. Endorsed by top salons internationally. Supported by global prestige online retailers. Formulated by internationally acclaimed celebrity hairstylist Wendy Iles, Wendy first developed her breakthrough and innovative haircare formulas as an antidote to the tortured hair she frequently encountered working with her high-demand clients. It was at the insistence of these celebrities that she launched the collection to the public.