No Gods No Masters® is a technical and lifestyle cycling apparel brand for women with the ambition of connecting as many of us as possible around the globe, sharing our passion for the sport and growing together. Smart Cycling Apparel. As women, we deserve to have the best. NGNM started with the quest to create the perfect pair of bib shorts for women, a product that wouldn’t compromise in any way. Gone are the days for entry-level cycling gear. We're an Italian brand proudly offering high-end products via the craft of the best artisans & industry players in our own country. We believe in smart and technically advanced products that can be used in more than one way without impacting our planet. We've been in the sport for a long time, right when there wasn't any women-specific gear, and we had to often compromise with the smallest men's sizes. The industry has shifted a great deal since then, and we're proud to do our part and acknowledge women in cycling! Together we're stronger. But why the name No Gods No Masters? The slogan No Gods No Masters was used in the early 1900s by women's rights activist groups to emancipate women both in the workplace and at home. Equal rights and equal pay, simple message. Funny enough a century later we’re still striving for the same things. We have taken the No Gods No Masters slogan into this cycling space in order to propel a new attitude for ourselves… Emancipation starts from within first. NGNM is an echo of a mindset for breaking free from that inner voice that sometimes whispers in our ears that it’s too hard and that we’re not enough. No Gods No Masters® works as a secret mantra to cross that imaginary line that we’ve set for ourselves! Lastly, we are a small & dynamic female-led & run team based in Milan, Italy, with international remote workers. We work as a team, all helping each other in the different roles, making sure the camaraderie we want to see on the road extends to our working space and company culture.