To preserve, protect and promote illustration in all its forms.
 First we want to preserve today’s illustration by producing printed forms of communication to enable future generations to get a glance at what illustrators were doing during this time period. In this digital age it is too easy to lose track of an individual’s work, to search through past archives looking for information about an artist or specific project is time-consuming. With 3x3 the information is on your bookshelf or with our digital copies, desktop, letting you update your knowledge of a particular artist of interest. The two work hand-in-hand to provide a record of achievement.
 Secondly we want to protect the legacy of the top illustrators in the field. Our interest is in helping the best illustrators advance their careers and to that end we offer conferences, podcasts, portfolio reviews, workshops and affordable magazines and books, in print and digital editions, to help the next generation of illustrators learn from the experiences of the current generation.