A student-run investment program, PRIME manages a fund worth over C$2,000,000, focusing on the Canadian equity market. PRIME believes in the fundamental principle of proprietary investment management. Accordingly, PRIME was established to provide University of Alberta School of Business students with investment experience in an institutional setting. The program is a high quality practicum that combines traditional academic objectives with that of hands-on investment analysis and portfolio management. The program consists of a select group of Bachelor of Commerce students who go through a competitive screening process for admission into the two year PRIME program. The current PRIME team is composed of nine managers (8-10 admitted each year) that showed themselves to be the most qualified and academically capable of meeting the program's challenging objectives.