Madame Alexander dolls are realistic, quality dolls are meant to be played with and loved for a lifetime, so children learn to form meaningful, enduring relationships. That is why Madame always said “love is in the details.” Madame Alexander is a heritage toy brand born and bred in New York City, founded in 1923 in Manhattan by Madame Beatrice Alexander Behrman. After nearly 100 years in business, the Madame Alexander Doll Company is devoted to carrying on Madame’s mission of creating beautiful, quality dolls that deliver invaluable play experiences for children and inspire passion in collectors. Madame Alexander viewed dolls as valuable learning tools that could teach children empathy, compassion and responsibility. We promote imaginative play with simple accessories, allowing young minds to dream worlds of their own making.