Looksmania.com is an online platform that offers a wide variety of clothes on a rental basis for urban India. Ranging from daily wears to party wears for ladies and gents, the portal offers a plethora of choices at an affordable price. The company foresees the growing trend of clothing rental among the youngsters owing to lack of budget for spending regularly on new attires and the growth of the social media such as Instagram where users do not prefer to repeat attires in images. The rental demand for expensive party wear comes from the need to use such attires only on the occasional basis and not regularly. At 10-15% of the retail price, shoppers today are saving by not spending on purchases and turning to alternatives such as online rentals. The company will stock the clothes in their warehouse, list them on website and mobile apps and door delivers it to users who order for their different pricing options