Gain Theory is a global foresight consultancy, focused on accelerating growth for ambitious brands. Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed. Available in 62 markets, our award-winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth. To focus on what matters the most for clients, Gain Theory’s proprietary Marketing Effectiveness Index evaluates and benchmarks marketing effectiveness maturity – establishing critical gaps standing in the way of accelerated growth.  Built on data, the Marketing Effectiveness Index benchmarks against sector and industry to help inform transformational roadmap priorities. Gain Theory is a WPP agency (NYSE: WPP).