Proof of Performance Data Services Pvt Ltd is servicing a fragmented outdoor advertising Industry, on a Pan-India basis. Using POP's data and range of services, the subscribers would be able to plan, monitor and analyze their Outdoor campaigns with accuracy and speed. The industry has a lower market share as compared to other forms of advertising, as a result of the lack of accountability, data on ROI and various other challenges. The POP service uses a blend of physical due diligence and technology to bring innovative solutions for the media planners, brand managers and media owners.