Simple Stories was started in 2009 by husband and wife team Kevin and Amber Crowell. As a busy wife, mother, friend, daughter, co-worker, neighbor, volunteer and memory-keeper, Amber found herself frustrated, stressed and guilty with the memory keeping hobby that she loved so much. Amber’s creative talents lead her to launch Simple Stories as a quick and easy solution to memory keeping. The Carpe Diem line of planners and accessories is an extension of Amber’s vision of bringing beautiful options to consumers to organize and prioritize their lives to feel successful. Carpe Diem has experienced phenomenal growth in the planner marketplace after launching in 2015 and has become one of the leading manufacturers worldwide, well known for their bright, fun and graphic designs and products.