Yousef Abdul Latif and Sons Agriculture (YALA) is a privately owned agriculture business, with investments in the cultivation of various commodities including Dates, Olives, Arabic Gum and Boswellia. Recognizing an opportunity in the market, YALA KSA was established with the aim of harvesting consistently high quality organic dates using sustainable farming practices. YALA has now grown 300,000 date palms, on over 2,600 hectares. The company is part of the larger Yousef Abdul Latif Jameel Group, which has invested in various industries such as real estate, construction, hospitality, pharmaceuticals and technology.