NurtureCloud, through a 3 year incubation, has been developed as an enterprise-level platform that combines the functions of CRM, marketing automation, transactional and lead generation tools into one. By doing so it improves prospecting, nurturing and sales management for agents and provides an unprecedented level of management reporting and insights. NurtureCloud uses propensity modelling to drive agent/vendor interactions, guide conversation content and determine how and when customers should be marketed to. By coupling its own data with industry trends and sales data, it improves the quality of agent/customer interactions and limits the inefficient, non revenue generating processes that agents carry out every day. It is also the first real estate platform to include buyer and vendor portals which pulls and collects data from NurtureCloud, agent websites and databases, and the major portals, providing customers a level of transparency never previously experienced.