Experts in Personal and Business Insurance Protection The major challenge facing most families and businesses today is the insufficient provision of protection in the event of death or serious illness to a family member, key person or business owner. This invariably results in a drop in the standard of living, affects the viability of a business and puts serious financial strain on the individuals concerned, their families and/or their business partners. With this in mind, Genesis Advisory Services (UK) Ltd specialises in life insurance, serious illness cover, and financial protection services for individuals and businesses and is a direct sales arm of PruProtect and PruHealth. PruProtect and PruHealth are jointly owned by Prudential PLC and Discovery Life of South Africa, who are recognised as one of the top innovators of protection products in the world. We have identified what we consider to be the UK’s best protection products and healthcare insurance providers, and are delighted to be able to offer these to you. We invite you to look around our website, meet the team, book an appointment with one of our consultants and find out why our solutions are the most exciting and innovative within the UK.